Hohoffs — Bakery Corporate Packaging
„Glück auf!“ used to be a common salute amongst workers in Germany’s coal mining areas. With Hohoffs’s bakery being located close to a former coal mine, we took up enlarged coal structures and the workers‘ greeting „Glück auf!“ for Hohoffs bread packaging and created a bold black and white look. We wanted to help Hohoff’s bread to stand out of the crowd, not only as regards taste but also visually.
Hohoffs — Augenlust & Tafelfreuden