Hohoffs — Bakery Corporate Packaging

„Glück auf!“ used to be a common salute amongst workers in Germany’s coal mining areas. With Hohoffs’s bakery being located close to a former coal mine, we took up enlarged coal structures and the workers‘ greeting „Glück auf!“ for Hohoffs bread packaging and created a bold black and white look. We wanted to help Hohoff’s bread to stand out of the crowd, not only as regards taste but also visually.

disciplines

Conception
Packaging
Brandcoding

year

2015

client

Hohoffs — Augenlust & Tafelfreuden

origin

Waltrop, GER